Tuesday, November 11, 2025

From Avogadro to Fermi: Italians Whose Names Shaped Science


Twenty-five Italian scientists whose names 
describe  science and math constants or concepts.

Introduction


When you hear names like Avogadro, Volta, or Fermi, you might think of chemistry class, physics equations, or mysterious constants that govern the universe. (Or with Avogadro, maybe you thought of avocado?) But behind these abstract terms are real people, Italians whose insights were such that their surnames became woven into the very language of science.


From the Renaissance to the modern nuclear age, Italy has produced thinkers whose ideas reshaped our understanding of nature, society, and technology. Their legacies live on not just in textbooks, but in the constants, units, and principles that scientists and students use every day. The “volt” that powers your phone, the “Gini coefficient” that economists cite when discussing inequality, the “Pareto principle” that explains why 20% of your wardrobe gets 80% of the wear—all of these trace back to Italian minds.


Our curiosity began with the Gini coefficient. We didn’t know what it was and that it was even named after someone, so we dug in and quickly discovered that Corrado Gini’s story was more complicated than we expected. Beyond his statistical legacy, he was also a believer in eugenics and a supporter of fascism. That realization made us pause. When we use these names in science, we’re not just invoking numbers or constants, but the people behind them—their brilliance, their flaws, and their times. And that’s what inspired this post.

Physics & Chemistry


Italy’s fingerprints are all over the foundations of modern physics and chemistry. Some of the most familiar constants and units we use today are direct tributes to Italian pioneers who investigated bold questions about matter, energy, and the invisible forces of nature.


Amedeo Avogadro
Amedeo Avogadro (1776–1856)

Avogadro’s name is forever linked to the Avogadro constant—the staggering number of particles in a single mole of substance (6.022 x 10^23). His insight that equal volumes of gases contain the same number of molecules, regardless of type, was revolutionary.

He spent much of his career in relative obscurity, teaching in Turin, and his ideas weren’t widely accepted until decades after his death. His law—proposed in 1811—was largely ignored until the 1860 Karlsruhe Congress, four years after his death, when it became the cornerstone of modern atomic theory. In 1821, during the revolutionary wave across Europe, Avogadro was active in the Piedmontese movement for constitutional reform. This political engagement may have contributed to his periods of professional obscurity, as his views didn’t always align with the ruling powers.

Alessandro Volta
Alessandro Volta (1745–1827)

The volt, the unit of electric potential, honors Volta’s groundbreaking work in electricity. His invention of the voltaic pile—the first true battery—lit the spark for the electrical age.

Volta’s curiosity stretched beyond electricity—he discovered methane gas in 1776 while studying marshes near Lake Maggiore. A devout Catholic and a man of the Enlightenment, he challenged Galvani’s ‘animal electricity’ with experiments that proved electricity could be generated chemically, reshaping science in his age. Napoleon Bonaparte admired him so much that he made Volta a count—proof that science could impress even emperors.



Luigi Galvani
Luigi Galvani (1737–1798)

Galvani’s experiments with frog legs twitching under electrical stimulation gave rise to galvanism. Though primitive by today’s standards, his work laid the groundwork for bioelectricity and modern electrophysiology.

His experiments on frog legs led him to conclude that electricity was inherent to living tissue. Volta disagreed, insisting it was generated by contact between metals. Their debate—Galvani’s “vital force” versus Volta’s “contact electricity”—pushed both men to refine their theories, ultimately leading Volta to invent the battery.

Galvani’s nephew, Giovanni Aldini, carried Galvani’s ideas into dramatic public demonstrations, applying electricity to human corpses. These spectacles captured the imagination of the public and influenced literature, most famously Mary Shelley’s Frankenstein.


Enrico Fermi
Enrico Fermi (1901–1954)

A towering figure of 20th‑century physics, Fermi’s name is attached to the Fermi constant, Fermi–Dirac statistics, and even the term fermion. His contributions spanned quantum theory, nuclear physics, and the development of the first nuclear reactor.

A Nobel laureate, he fled fascist Italy with his Jewish wife, Laura, and became a key figure in the Manhattan Project. He oversaw the first controlled nuclear chain reaction in 1942 at the University of Chicago, a milestone in the atomic age.

Evangelista Torricelli
Evangelista Torricelli (1608–1647)

A student of Galileo, Torricelli invented the barometer and formulated Torricelli’s law describing fluid outflow. The torr, a unit of pressure, also bears his name.

In 1641, Torricelli became Galileo’s secretary and student during the final months of Galileo’s life. He helped the aging master with his work while developing his own groundbreaking ideas.

Torricelli also explored geometry and discovered the paradoxical figure later called Gabriel’s Horn (or Torricelli’s trumpet)—a shape with finite volume but infinite surface area. This baffling result pushed the boundaries of mathematical thought in the 17th century.


Guglielmo Marconi
Guglielmo Marconi (1874–1937)

Known as the father of long‑distance radio transmission, Marconi’s name lives on in the Marconi antenna. His work helped transform communication, shrinking the world through wireless signals.

He shared the 1909 Nobel Prize in Physics, but later became a supporter of Mussolini’s regime. Not only did he support Mussolini’s Fascist regime, but he also became president of the Royal Academy of Italy, effectively aligning science with authoritarian politics. At the same time, his claim to be the “inventor of radio” was contested, with rivals like Nikola Tesla and Oliver Lodge arguing that Marconi built on their work.


Mathematics & Economics


If physics gave us the constants that describe the universe, mathematics and economics gave us the tools to understand patterns, efficiency, and inequality. Here too, Italian surnames have become shorthand for ideas that shape how we think about society and numbers.  


Vilfredo Pareto
Vilfredo Pareto (1848–1923)

Pareto’s name is synonymous with the Pareto distribution and the famous Pareto principle, better known as the 80/20 rule. His observation that 80% of Italy’s land was owned by 20% of the population became a universal metaphor for imbalance—whether in wealth, productivity, or even how often you wear your favorite shoes.

Pareto was born in Paris in 1848, the year of Europe’s great revolutions. (His family descended from Genoese nobility exiled to France, which gave him both an outsider’s perspective and a sharp eye for the dynamics of power.) His very birth was surrounded by upheaval, foreshadowing his lifelong interest in how societies shift and elites circulate. Trained as an engineer before turning to economics, Pareto was also a sharp social critic—his writings on elites and power dynamics still spark debate in political science today. Pareto also believed people are mostly irrational, ruled by instincts and excuses rather than logic. Efficiency may be his legacy, but inefficiency was his diagnosis of human nature.


Corrado Gini
Corrado Gini (1884–1965)

The Gini coefficient remains one of the most widely used measures of inequality. By condensing complex distributions of wealth or income into a single number between 0 and 1, Gini gave economists and policymakers a powerful way to track fairness—or the lack of it—across societies.

His legacy is complicated—beyond statistics, he was a proponent of eugenics and aligned himself with Mussolini’s fascist regime, a reminder that scientific contributions can’t be separated from the ideologies of their time. After WWII, he founded the Italian Unionist Movement, advocating for Italy to be annexed by the U.S.—a testament to his unconventional thinking. It’s a reminder that his intellectual life was as unconventional as his statistical innovations.


Joseph-Louis Lagrange
Joseph-Louis Lagrange (1736–1813)

Born Giuseppe Lodovico Lagrangia in Turin, he became one of the greatest mathematicians of his age. His name lives on in Lagrangian mechanics, Lagrange multipliers in optimization, and Lagrange points in celestial mechanics—those gravitational sweet spots where spacecraft can “park” in space.

Though Italian by birth, he spent much of his career in Paris and Berlin, bridging scientific communities across Europe during the Enlightenment. Unlike many intellectuals of his time, Lagrange navigated the French Revolution with remarkable skill. He avoided political entanglements, earning respect from both revolutionaries and Napoleon, who made him a senator in 1799. Lagrange, ever cautious about his health, avoided marriage for most of his life, fearing stress would shorten it. Yet he lived to 77 and was buried in Paris’s Panthéon—proof that even the most rational mathematician couldn’t predict his own longevity.
 

Tullio Levi-Civita
Tullio Levi-Civita (1873–1941)

A master of tensor calculus, Levi-Civita’s work underpins Einstein’s general theory of relativity. The Levi-Civita symbol and Levi-Civita connection are still central to modern geometry and physics.

In 1936, Levi‑Civita accepted Einstein’s invitation to Princeton. Their collaboration was not only technical but personal—Einstein valued Levi‑Civita’s ability to translate complex physics into precise mathematics. Despite his brilliance, he was expelled from his university post in 1938 under Italy’s anti‑Jewish racial laws, a stark example of how politics can derail science. After his expulsion, Levi‑Civita lived quietly in Rome until his death in 1941, largely cut off from the academic world he had helped shape.


Gregorio Ricci-Curbastro
Gregorio Ricci-Curbastro (1853–1925)

Together with Levi-Civita, Ricci-Curbastro developed the tensor calculus that Einstein later used to describe the curvature of spacetime. The Ricci tensor is a cornerstone of general relativity, carrying his name into the cosmos.

He spent most of his career in Padua, quietly building the mathematical tools that would later transform physics—even if he himself never lived to see their full impact.


Life Sciences


Italy’s scientific legacy isn’t confined to the abstract world of numbers or the invisible forces of physics. It also runs deep into the study of living organisms, where Italian anatomists and naturalists helped lay the foundations of modern biology and medicine. Their names still echo in the terminology of anatomy and physiology.


Marcello Malpighi
Marcello Malpighi (1628–1694)

Often called the “father of microscopic anatomy,” Malpighi was among the first to use a microscope to study living tissues. His discoveries gave us Malpighian corpuscles in the kidney and Malpighian tubules in insects—structures that still carry his name centuries later.

As physician to Pope Innocent XII, Malpighi embodied the uneasy but productive relationship between Catholic institutions and scientific inquiry in Baroque Italy in the 17th-century. Malpighi’s use of the microscope was revolutionary, but also controversial. Many scholars doubted the reliability of magnification, leading to debates about whether his “hidden structures” were real.


Lazzaro Spallanzani
Lazzaro Spallanzani (1729–1799)

A pioneer of experimental biology, Spallanzani’s meticulous work on reproduction and microorganisms challenged the prevailing idea of spontaneous generation. His Spallanzani’s experiments (to refute spontaneous generation) became a cornerstone in microbiology, paving the way for Pasteur’s later breakthroughs.

Spallanzani was a tireless experimenter. He once donned a protective suit and descended into Mount Vesuvius’s crater to study volcanic activity firsthand. He blinded bats to prove they could navigate without sight, anticipating the discovery of echolocation centuries later. A priest, a biologist, and even a volcano explorer, he embodied the restless curiosity of Enlightenment science.


Antonio Scarpa
Antonio Scarpa (1752–1832)

A renowned anatomist, Scarpa’s name endures in Scarpa’s triangle (a region of the thigh) and Scarpa’s ganglion (in the inner ear). His detailed anatomical descriptions remain part of medical training today.

He was a brilliant but controversial figure—admired for his anatomical precision, but notorious for his arrogance and political maneuvering within academia. Scarpa was so domineering that he reportedly demanded his students and colleagues address him as “the prince of anatomists.” His arrogance was legendary—when he died, some rivals even celebrated, and his body was allegedly mutilated by enemies before burial, a macabre testament to how polarizing he was.


Gabriele Fallopius (Falloppio)
Gabriele Falloppio (1523–1562)

Fallopian tubes are named for Falloppio. These are crucial structures in female reproductive anatomy. His careful dissections advanced Renaissance medicine and left a lasting imprint on gynecology.

Falloppio was not only dissecting bodies but also writing practical medical advice—his treatise on linen sheaths against syphilis is often cited as one of the earliest documented references to condoms. Even more striking, his father had died of syphilis when Falloppio was a child, so his interest in protection was likely deeply personal.



Conclusion


From the invisible particles counted by Avogadro to the inequalities measured by Gini, Italian surnames have become part of the universal vocabulary of science. They remind us that behind every constant, unit, or principle lies a human story—of curiosity, persistence, and the courage to challenge accepted wisdom.

What’s striking is the breadth of Italy’s contribution. These names span disciplines as diverse as nuclear physics, economics, anatomy, and geometry. Together, they form a hidden thread running through the sciences, a reminder that knowledge is not just abstract but deeply cultural, shaped by the people and places that nurtured it.

Italy’s scientific legacy is not frozen in the past. Each time a student calculates a mole using Avogadro’s number, or an economist cites the Gini coefficient, or an engineer designs around a Lagrange point, they are unknowingly invoking centuries of Italian ingenuity. These names are more than labels—they are echoes of minds that helped define how we see the world.

So the next time you hear a constant or principle in class, pause for a moment. Behind that word is not just a number or a formula, but a person whose ideas were powerful enough to transcend time, language, and borders. And in that sense, the legacy of Italy’s scientific giants is still very much alive.

It is telling, too, that no woman has yet had her surname attached to a fundamental scientific constant, a reminder of how the history of science reflects not only discovery but also exclusion. And while Italy may not rival Germany or France in sheer number of eponymous constants, its legacy is distinctive in breadth: from physics to economics, from anatomy to statistics, Italian names echo across disciplines, carrying a cultural resonance that few nations can match

In every constant, law, and principle, Italy’s genius still speaks the language of science.

Friday, November 7, 2025

A Walk to Alzano Lombardo for Lunch – Autumn Light and Sardinian Flavors



A country lane with roccolo - Colle di Ranica Cross - Colle di Ranica View from Colle di Ranica
Left to right: A country lane with roccolo - Colle di Ranica; Cross on Colle di Ranica; View from Colle di Ranica toward Val Seriana.

We retraced familiar steps this fall, almost a year after our last walk to Alzano Lombardo. The route was the same—Bergamo through Maresana, Colle di Ranica, Croce del Boscone, and down into Alzano. A friend had made reservations at Burro, the Sardinian-inspired restaurant we had enjoyed before, and we were up for a walk. Instead of a tram ride, we ended with a lift back to Bergamo, full and content after a long lunch.

Overview


Duration: ~2.25 hours walking one way
Elevation gain: ~472 m
Length: ~10.5 km one way
Location: Italy, Province of Bergamo, Bergamo → Alzano Lombardo, Lombardy


The hike reminded us that repetition doesn’t mean sameness. Walking the same path a year later, with different company, different weather, and a different rhythm of the day, the experience became something new. The hazy autumn light, the downtime under the cross, and the Sardinian flavors at Burro combined into a day that felt suspended—an interlude between seasons, between routines. It was also a nice welcome back to Bergamo for us.

Notes


The trail felt both known and new. We were away from Bergamo for a month and felt like we were exploring anew the surrounding hills. Passing through oak groves and farm tracks – asking, did we pass this way last time, oh yeah, yes we did. We paused at Colle di Ranica (723 m) under the cross and altar dedicated to those that have perished from war. From here, the southeast view opens partly toward the start of Val Seriana and partly to the Po River valley plain. Between the ever changing and uncertain topography of the pre-alps and the flat certainty of the plain.


We hiked in short-sleeved shirts and broke sweat to earn the 474 m (1550 ft) of elevation gain. At the cross, we sat in silence overlooking the hazy valley. Our only interruptions were the muffled sounds from the valley below and the leaves around us detaching and drifting down, each one trying their best to make some big noise on their trip to the ground but not really succeeding.


Burro


Burro describes their philosophy as “Proponiamo la nostra idea di cucina contemporanea con un richiamo ai profumi e ai sapori della Sardegna, partendo dalle nostre radici e unendo sperimentazione, cultura e qualità.” And indeed, the dishes we shared were colorful, inspired, and deeply rooted in Sardinian flavors. The lunch stretched long, as good lunches should, with plates arriving like small works of art—textures and colors layered in ways that felt both traditional and experimental. Conversation slowed, replaced by appreciation of what was on the table. It was less about eating quickly and more about inhabiting the meal.


Unlike last year, when we hopped on the tram back to Bergamo, this time we were driven home. The ride felt like a gentle coda to the day: no rush, no schedules, just the lingering taste of Sardinian cooking and the memory of leaves falling under the cross at Ranica.


Photos


Burro - BRANZINO IN PANURE ALLE MANDORLE E ZUCCHINE 1 Burro - MACCO DI FAVE, SALMONE MARINA TO, PUNTARELLE E CREME FRATCHE Burro - PICI DI PASTA FRESCA, CACIO, PEPE E LIMONE Burro - SFORMATINO DI CARCIOFI, FONDUTA DI ALPEGGIO, CARCIOFI, FRITTI E MENTA
Dishes at Burro Restaurant (Alzano Lombardo). From left to right. Branzino in panure alle mandorle e zucchine; macco di fave, salmone marinato, puntarelle e crème fraîche; pici di pasta fresca, cacio, pepe e limone; sformatino di carciofi, fonduta di alpeggio, carciofi, fritti e menta.


Gingko trees in Alzano Lombardo, Bergamo Oak tree in the hills above Ranica Hike tracks from Bergamo to Alzano Lombardo
Left: Gingko trees in Alzano Lombardo.
Center: An oak tree in the hills above Ranica (BG).
Right: Hike tracks from Bergamo to Alzano Lombardo.

Cross - Colle di Ranica  View from Colle di Ranica
Left: Cross on Colle di Ranica.
Right: View from Colle di Ranica toward Val Seriana.

Tuesday, October 14, 2025

Arches Without Fees: Hiking Devil’s Garden During the Government Shutdown


Near Double-O Arch Looking out over Devi's Garden in Arches National Park
Devil's Garden - Double-O Arch Devil's Garden - Landscape Arch
Top row: Views from trail near Double-O Arch over Devil's Garden and sandstone fins.
Bottom row: Double-O Arch and Landscape Arch in Arches National Park, Moab.
 

This post is about a hike through Arches National Park’s Devil’s Garden trail to Double O Arch. We were in Moab for a wedding and had limited free time to explore, so we only caught a glimpse of Moab’s surreal beauty. Even this hike was cut short for a pre-wedding dinner back in town. On the day we visited the park entrance was wide open: no fees were collected due to the government shutdown.

Overview 


Length: ~7.2 km (4.5 miles) (out-and-back to Double O Arch; the full loop is longer) 
Duration: 1.5 hours (we turned back before completing the loop) 
Elevation gain: 101 m (331 ft) 
Location: USA, Utah, Moab, Arches National Park

The Devil’s Garden trail is one of Arches National Park’s signature hikes, leading to a series of arches tucked into sandstone fins and ridges. Our destination was Double O Arch, a dramatic formation where two arches stack one above the other, like nature’s own punctuation mark. 

Notes


Driving into Arches felt surreal because we had not experienced this landscape in person before and were blown away. You normally stop at the entrance station, pay the fee, and get a map. (Or in some days we heard, you might have to wait to get into the park.) But because of the government shutdown, the booths were empty. Again, a little surreal. We simply rolled into the park, a free pass into one of America’s most iconic landscapes. It was unsettling—like sneaking into a museum after hours—but also a reminder of how fragile the systems are that protect these places.

The trail itself begins at Devil’s Garden trailhead, literally the end of the road in the park. From the trailhead, you go past Landscape Arch, one of the longest natural arches in the world. From there, the path grows more rugged, scrambling over slickrock and weaving through sandstone fins.


We reached Double O Arch, marveling at how erosion had carved two openings in the same sandstone wall. The larger arch frames the desert beyond, while the smaller one sits below like a hidden window. Standing there, you can't help but wonder how these arches form. The answer lies in millions of years of geologic processes:
  • Sandstone layers deposited in ancient seas.
  • Uplift and erosion exposing the rock.
  • Cracks forming in the sandstone fins.
  • Water seeping in, freezing and thawing, breaking rock apart.
  • Wind and rain slowly enlarging openings until arches emerge.
In geologic time, arches are temporary features—eventually they collapse. Landscape Arch, for example, has shed massive rock slabs in recent decades, a reminder that these formations are always changing.

We didn’t complete the loop trail. Time was short, and Moab awaited with a pre-wedding dinner. Hiking back the way we came, we felt both satisfied and determined to return to explore more in the proper Travelmarx style. That said, the wedding activities were a blast.

Reflections


Returning to the United States after time abroad felt strangely disorienting. Driving into Arches without paying an entrance fee—because of the government shutdown—only heightened the sense that we’d stepped into a country paused mid-sentence. The landscape itself was timeless, yet the atmosphere back home was anything but: a highly charged political environment where even casual family conversations required careful navigation to avoid hot-button topics.

Against that backdrop, our hike through Devil’s Garden became more than just a walk among arches. It was a reminder of permanence and impermanence—the sandstone fins shaped over millions of years, and the fleeting turbulence of human affairs. Later that evening, we shifted from the silence of the desert to the joy of a wedding pre-celebration in Moab. The next day we would be not just guests but officiants, standing with a young couple as they began their life together.

The juxtaposition was striking with political gridlock on the national stage, personal restraint in family conversations, and then, in the middle of it all, the unambiguous joy of a wedding. The arches will one day collapse, the political climate will shift, but what endures are the bonds we create with one another: shared celebrations, moments of togetherness, and the sense of being united for common ends.

Photos


Devil's Garden - Landscape Arch Devil's Garden Trail
Left: View of Landscape Arch with grey sky.
Right: Trail in Devil's Garden.

Red Rock Sandstone Fins Sign - How did these walls form
Left: Sandstone fins in Devil's Garden, Arches National Park, Moab.
Right: A sign explaining how the "walls" or "fins" are formed.

Devil's Garden formation Sign - Devil's Garden Trail Tracks to Double-O Arches
Left: Formation in Devil's Garden.
Center: Sign at trailhead showing the possible routes.
Right: Our tracks for walk from trailhead to Double-O and back.

Friday, October 10, 2025

Street Sign Language Lesson LV - Da non perdere

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In this round of Street Sign Language Lesson, we wander from Bergamo to Brescia and from Iseo to Asolo, discovering how Italian signs can be playful, bureaucratic, or even poetic. 

Bergamo da non perdere

Bergamo da non perdere
“Bergamo not to be missed”

This tourist map highlights da + infinitive, a classic Italian construction. Da non perdere literally means “to not lose,” but idiomatically it’s “not to be missed.” You’ll see this everywhere: un film da vedere (a film worth seeing), un libro da leggere (a book to read).


160 ANNI DI SÌ PER I NOSTRI TERRITORI. ECCO PERCHÉ ALL'OPS DI UNICREDIT DICIAMO NO
160 ANNI DI SÌ PER I NOSTRI TERRITORI. ECCO PERCHÉ ALL'OPS DI UNICREDIT DICIAMO NO
“160 years of yes for our territories. Here’s why we say NO to UniCredit’s offer.”

This is a poster we saw at Banco BPM. The acronym OPS threw us off. OPS is Offerta Pubblica di Scambio, a takeover offer one company makes for another. The background is this: UniCredit withdrew its Public Exchange Offer (OPS) for the acquisition of Banco BPM in July 2025 due to uncertainty over the approval of the Government's Golden Power and the long-time frame to obtain the final resolution of the matter. The offer, launched in November 2024, provided for the exchange of 0.175 UniCredit shares for each Banco BPM share, but was deemed inadequate and at a significant discount to shareholders by Banco BPM.

The Italian language often uses anni di + noun to encapsulate a legacy: anni di lotta (years of struggle), anni di esperienza (years of experience). The phrase—diciamo no—is a classic political slogan structure: subject + verb + emphatic particle.


Bizzi con l'Arrosticino - ti sfizi
Bizzi con l'Arrosticino - ti sfizi
“Bizi skewers - indulge yourself” or "Bizzi Arrosticini - the treat that hits the spot"

We saw this jolly kid’s face on a food truck when we pulled into the parking of Spaccio Dolciario Galbusera Tre Marie - Forcola (SO) en route to a hike. (See Val Grosina and Alpe Dosdè Two-Day Hike.)

The verb sfiziarsi comes from sfizio, meaning whim, fancy, or craving. Ti sfizi is second person reflexive: “you treat yourself; you indulge.” It’s playful, colloquial, and Romanesco/Central Italian in flavor. The rhyme between Bizzi (the company name) and sfizi is great marketing sing-song rhyme.

Arrosticini are a traditional dish from Abruzzese cuisine, consisting of small skewers of sheep meat cut into cubes, threaded onto wooden sticks, and grilled. They are prepared with mutton or young lamb, alternating lean pieces with fattier ones, then cooked over charcoal—preferably on a special grill called a fornacella—and eaten with the hands.


E VIETATO DI ABBEVERARE QUADRUPEDI
È VIETATO DI ABBEVERARE QUADRUPEDI
"Don’t let your dogs drink from this fountain”

È vietato + infinitive is the standard prohibition formula. But here we get di abbeverare instead of the more common abbeverare directly. So, strictly speaking, è vietato abbeverare would be more standard. The addition of di is a regional, bureaucratic flourish, or humorous flourish?

Quadrupedi—literally “four-footed ones”—is a formal, almost zoological term. Instead of cani (dogs) or animali, the sign raises the register, as if the fountain were a Roman law tablet.

We saw this sign in Asolo, in the province of Treviso.


Sono un vaso non un posacenere - grazie
Sono un vaso non un posacenere – grazie
“I’m a vase, not an ashtray – thank you”

In this sign spotted in Brescia, the vase speaks in the first person: sono un vaso. This anthropomorphic use in public notices makes the message more direct and polite. Compare: Non buttare i rifiuti ("don’t throw trash") vs. Io non sono un cestino ("I’m not a trash can"). The latter feels more human, and more shaming.

Also note the lack of punctuation between vaso and non un posacenere. In English we’d expect a comma or dash, but Italian signage often skips it, relying on rhythm.


spazio calmo
SPAZIO CALMO
“Calm space”

This accessibility sign designates a refuge area that people with disabilities should use during emergencies. We saw the sign near an elevator in a parking structure in Bergamo.

The phrase is interesting because spazio calmo is not idiomatic everyday Italian, you’d expect phrases like zona di rifugio or area protetta. But spazio calmo is the official technical term in fire-safety regulations (Decreto Ministeriale 3 agosto 2015). It’s a literal borrowing from EU directives, where “calm space” is used in English.


TELO MARE COVERI
TELO MARE COVERI
“Beach towel by Enrico Coveri”

We instinctively read Coveri as “cover”—but it’s the brand, Enrico Coveri.  Another reminder of how cultural literacy can trip us up in the funniest ways.

Un telo mare is the standard phrase for a beach towel. Notice there’s no preposition: not telo da mare but simply telo mare. This is an example of a “bare compound” construction that Italian allows in set phrases: scarpe tennis (tennis shoes), pantaloni sci (ski pants).



transito consentito alle biciclette solo se condotte a mano
transito consentito alle biciclette solo se condotte a mano
“Please walk your bike”  

This sign was spotted along a pedestrian waterfront path in the town of Iseo, on Lago Iseo. The Italian wording is long and formal: literally, "Transit permitted to bicycles only if walked by hand." It’s the kind of precise and legalistic phrasing you’d expect in a municipal ordinance.

What struck us is that the English version on the same sign is more compact: "please walk your bike." Rather than spelling out the condition ("transit permitted only if…"), it flips the perspective and gives a direct instruction to the cyclist.

Why is this the case? Italian public signage often mirrors the syntax of regulations. The phrase transito consentito… echoes the language of traffic codes, where permissions and restrictions are spelled out in full.  On the other hand, English signage tends to favor brevity and direct imperatives: "Keep off the grass", "Mind the gap", "Walk your bike". The goal is quick comprehension over legal precision. Italian frames the rule from the authority’s point of view ("transit is permitted only if…"). English frames it from the user’s point of view ("you must walk your bike").   

We ran into this cultural sign difference when trying to check ZTL (zona traffico limitato) hours in Bergamo. The rules and hours were frustratingly not written from the perspective of someone simply trying to find out when they can drive into the upper city.

Other examples:

- Accesso consentito ai soli autorizzati* → "Authorized personnel only"
- È vietato fumare → "No smoking"  
- Transito vietato ai veicoli a motore → "No motor vehicles"

In each case, Italian uses a full verbal construction, while English compresses it into a noun phrase or imperative.  




Tuesday, October 7, 2025

Street Sign Language Lesson LIV – Grocery Store Signs

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This episode of Street Sign Language Lesson takes us to the supermarket, with detours into pest control, nuts, eggs, and linguistic play. As always, the fun is in the details and how a single word choice can reveal cultural nuance, marketing creativity, or just a good pun.


Bruschette pizzaola
Bruschette PIZZAIOLA
“Pizza-style bruschetta”

Bruschetta is the singular, bruschette the plural. Remember that hard CH sound in bruschetta, as in “cat”. Pizzaiola is a pizza maker, and its use here refers to pizza-maker-style sauce, a sauce or topping with tomato, garlic, and oregano.


Crocchette ricche in salmone fresco e patate
Crocchette ricche in salmone fresco e patate
“Dog food rich in fresh salmon and potatoes”

With food insecurity affecting millions in Italy, I have a hard time looking at dog food with fresh salmon. But look I did.

Crocchette is the term used for dog food, while crocchetta refers to dry animal food or biscuits for pets. The phrase ricche in is interesting: in English we’d say “rich with” or “packed with.” Italian often uses ricco di rather than ricco in, but marketing copy likes to bend grammar for effect.


Esca formiche Esca scarafaggi
ESCA FORMICHE, ESCA INSETTICIDA SCARAFAGGI
“Ant bait, insecticidal cockroach bait.”

Esca means “bait” (also “lure” in fishing). Fun fact: scarafaggio is also used metaphorically for something dirty or unpleasant, not just the insect....just like English.

Italian omografi are words with the same spelling but different meaning depending on accent. The difference between formìca and fòrmica is in the stress. formìca (accent on the second syllable) means ant (the insect). Plural: formiche. fòrmica (accent on the first syllable) means Formica®, the brand name of a laminated plastic material, widely used for tables, countertops, and school desks.


Le nostre arachidi americane
Le nostre arachidi americane
“Our American peanuts.”

Peanut butter is still not widely used in Italy. We introduced some Italian friends to it on a camping trip (A Hike Around Lake Silvaplana), and they were hooked. According to Nutrionex, “Americans annually consume an average of 7 pounds of peanut butter per person”, while “Europeans consume [...] about 0.5 pounds a year”.

As for peanuts in Italy, you see them every now and then as snacks with aperitivo drinks and maybe a dish decoration.

Arachidi is the plural of arachide (no, it’s not a spider). Why is “American” written on the packaging? Because peanuts aren’t native to Italy—they’re imported, and the label indicates their origin. The possessive le nostre (“our”) is a marketing trick: it makes imported peanuts feel like part of the family.


Noci che noce
NOCI CHE NOCE!
“Walnuts that… wow!” (literally: “Walnuts that walnut.”)

Staying with the nut theme, how about this wordplay? Noce is both the singular “walnut” and the third-person singular of the verb nuocere (“to harm”). But here it’s a pun: “Nuts that are really something” or “Nuts that knock your socks off.”


Olive verdi snocciolate
OLIVE VERDE SNOCCIOLATE
“Green olives, pitted.”

Snocciolate literally means “de-stoned.” The root is nocciolo (pit/stone).

Notice the family of words: noce (walnut), nocciolo (pit), nocciolina (peanut). We're keeping the nut/stone theme rolling, aren't we?


Risparmio anti spreco Scadenza a breve
RISPARMIO ANTI SPRECO, scadenza a breve
“Anti-waste savings, short expiration.”

Spreco is wastefulness or squandering. Anti-spreco is a buzzword in Italy now, tied to sustainability. Scadenza a breve means “soon-to-expire.” Shops mark down products close to their sell-by date. It’s an example of how language reflects cultural shifts: frugality and eco-consciousness appearing in supermarket signage.


Uova fresche
UOVA FRESCHE da galline allevate a terra
“Fresh eggs from barn-raised chickens”

Straightforward, but worth noting: uovo (singular), uova (plural) is one of those irregular plurals that switch gender. Un uovo (masculine), but due uova (feminine). Italian learners often trip over this, so the egg carton becomes a grammar lesson.

Allevate a terra literally means “raised on the ground,” i.e. not in cages. It’s one of the standard EU labeling categories for eggs:


allevate in gabbia = caged hens
allevate a terra = barn-raised (indoors, but free to move on the ground)
all’aperto = free-range (outdoor access)
biologiche = organic (with stricter feed and welfare rules)